Watermelon Imagery Award Returns
June 18, 2014 | 2 min to read
Orlando, FL – Watermelon is an iconic summertime staple that is enjoyed by everyone. Not only is it delicious to eat, but it makes a for great marketing tool that appeals to consumers of all ages, ethnicities and backgrounds.
The National Watermelon Promotion Board (NWPB) is looking for companies who have gotten creative and used watermelon imagery in their marketing arsenal, and we need you to help us find them! Submit any promotion or advertisement that features watermelon visuals for a chance to win a cash prize!
Entries must be submitted to sbarlow@watermelon.org.
Rules for Entry:
• The advertisement must be for a company that is non-produce, non-food and non-grocery retailer
• When entering a TV commercial, time and date of the viewing must be given
• All entries must be received by December 31, 2014
Consideration will be given to:
• The creative use of watermelon in the ad
• The reach of the ad (how many people saw it)
• The aesthetic value of watermelon to tell the story of the product or service
Past winners include Kleenex® Tissue for their watermelon tissue box and Ziploc® for featuring watermelon on their large-size bag box. The winning advertisement’s company will receive recognition and publicity across the produce industry as well as a crystal watermelon plaque to be awarded at the 2015 National Watermelon Association convention in Palm Springs, California.
The individuals who submit entries will be entered into a drawing to receive a $100 Amazon.com gift card prize courtesy of the National Watermelon Promotion Board.
NWPB is now accepting entries; so keep your eyes open for all things watermelon!
About National Watermelon Promotion Board
NWPB was established in 1989 as the nonprofit marketing and communications arm of the watermelon industry. Funded through a self-mandated industry assessment, NWPB is a multi-faceted organization with a strategic mission to make watermelon an every day, healthy choice. We work to increase consumer demand for watermelon through research, promotion and education.
Source: National Watermelon Promotion Board