Facebook’s New Menu Service Gets It Halfway To GrubHub
May 27, 2014 | 1 min to read
If you want to check out a restaurant’s menu, your best bet aside from the business’s website is to browse Yelp (YELP) or OpenTable (OPEN), which provide not only menus with prices but also customer reviews, or GrubHub, which also has the distinct advantage of letting people actually order from those menus. Now Facebook (FB) wants some of that traffic.
On Thursday the social network announced a new feature through marketing company Constant Contact that allows restaurants to upload their menus to their pages, which beats typing out all the appetizers, entrees, and desserts, or snapping a photo of the physical menu.
Constant Contact’s service, called SinglePlatform, helps local businesses show their menus, photos, and specials. Restaurants that already use SinglePlatform will automatically have their menus added to their Facebook pages, which can help boost traffic to their stores. Already, consumers can make reservations through OpenTable on both Facebook and Yelp.
To read the rest of the story, please go to: Bloomberg Businessweek