Meat Labeling Policy Cools Canada-US Relations

Canada has a big beef with its neighbour to the south.

The gripe over country-of-origin labelling (COOL) in the U.S. has been heating up for a decade. Now it is coming to a head. Canada argues the labelling offers no real value to consumers and violates free trade agreements – and is vowing retaliation if no changes are made.

While Canadians are justifiably proud of the beef raised in this country, and confident that Americans will realize the "Canadian" label is synonymous with quality, it has become apparent that U.S. COOL legislation is really just a thinly disguised trade barrier.

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