If we truly want to expand the reach and presence of Wild Alaska Pollock abroad, we have to stop putting our product into the forms we want it in, and instead focus on the product forms that our consumers want it in. …
The report details the Company’s continued advancement of its environmental and social responsibility efforts as it innovates and sustainably harvests the world’s best-managed fisheries. American Seafoods is the first Alaska seafood company to release its sustainability report in 2024, which further validates its category leadership in environmental protection initiatives. …
Wild Alaska Pollock industry leaders are united in thanks and praise for the Biden Administration, as well as Alaska Senators Lisa Murkowski and Dan Sullivan, Alaska Congresswoman Mary Peltola, Washington Senator Maria Cantwell, and others, for leading a decisive effort to close a loophole that had previously allowed American consumers to unknowingly purchase lower quality Russian-harvested seafood, thereby risking directly blunting U.S. demand for seafood and indirectly supporting Russia’s war on Ukraine, the Association of Genuine Alaska Pollock Producers (GAPP) announced. …
The people that harvest, process and support the Wild Alaska Pollock fishery will be front-and-center in a new campaign launched today by the Association of Genuine Alaska Pollock Producers (GAPP) and its member companies. This new effort is a culmination of months of work capturing real-time interviews and footage of more than 20 industry representatives at all levels of the Wild Alaska Pollock supply chain. …
Consumer insights and market intelligence will be core to the fifth-ever Wild Alaska Pollock Annual Meeting on September 28th, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. As it does each year, Ketchum PR will present in-depth consumer insights gathered from surveys designed to measure consumer perception of Wild Alaska Pollock and highlight opportunities for the fish in the future. …
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