Partnering with both quick service and full service national chains in the spring and summer months, the National Watermelon Promotion Board (Board) focused on takeaway- and delivery-friendly options to not only include watermelon on the menu, but keep it top of mind with their customers. …
Unlike in year’s past where consumers were asked to create and submit an original watermelon-focused recipe, in 2020 NWPB tasks fans with putting their own unique spin on existing recipes and carvings found on the newly relaunched watermelon.org website. …
The National Watermelon Promotion Board (NWPB), invites all retail chains, independent retailers and commissaries to submit entries to their 12th annual Watermelon Retail Merchandising Contest. …
The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to the new climate, continuing to adjust marketing and promotional efforts to positively position watermelon as the go-to for health and happiness while making the most out of precious shoppers’ dollars. …
A new watermelon line, developed by Agricultural Research Service (ARS) and Clemson University scientists, gets to the root of the problem of a major disease and pest of watermelon crops in the southern United States. …
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