Retail Bakers of American Presents Business of Baking: Profit Strategies for Retail Bakers

October 17, 2024 The Retail Bakers of America

This event is part of RBA’s Business of Baking (BOB) initiative, reflecting our ongoing commitment to supporting the retail baking community through small business education and programming.

Sprouts Farmers Market Features Cupcake Collaboration between Washington Red Raspberry Growers and Social-Mission Company Rubicon Bakers

Consumers nationwide can now purchase Rubicon Bakers’ Vegan Lemon Raspberry Cupcakes at over 380 Sprouts Farmers Market stores nationwide. Sprouts is the latest retailer to feature this creative collaboration between Washington red raspberry farmers and the Certified B Corporation, Rubicon Bakers. The cupcakes will be available for a limited time as part of Sprouts’ seasonal citrus event beginning December 26 and running until March 5.

Washington Red Raspberry Growers and Rubicon Bakers Announce National Rollout of Vegan Lemon Raspberry Cupcakes at Kroger Stores

For the first time, consumers nationwide can now purchase Rubicon Bakers’ Vegan Lemon Raspberry Cupcakes at over 1,800 Kroger stores through a creative collaboration between Washington red raspberry farmers and the Certified B Corporation. The national rollout follows the success of the new flavor launch last spring at a regional level. The Washington red raspberry industry partnered with Rubicon Bakers’ Research and Development team to feature a Washington red raspberry puree in both the filling and icing – the perfect complement to Rubicon’s light and citrusy vegan lemon cupcake.