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The California Walnut Board & Commission Launches ‘Feel Good’ Campaign
As retailers seek to capture the millennial and Gen Z market, the California Walnut Board & Commission is breaking from traditional commodity marketing playbooks that emphasize functional benefits of products and instead introducing its “Feel Good” marketing effort that positions walnuts as a lifestyle brand through direct-to-consumer strategies for younger audiences.... Read more
June 10, 2025 | 3 min to read