Tis the ‘Seasoning’ for California Walnuts
Seasonal shopper marketing support, coupled with consistent promotion of walnuts throughout the year, can help drive incremental sales and deliver value back to retailers more consistently. …
Walnuts
USDA Amending the Federal Marketing Order for California Walnuts
USDA announced that producers of walnuts grown in California voted for six amendments to the federal marketing order regulating the handling of walnuts grown in California. …
Growers Optimistic about Pre-Season 2023 California Walnut Outlook
What a difference a year makes! The California walnut industry is gearing up for a stellar 2023 harvest and shipping season after several years of drought, record low grower returns, COVID disrupted markets with supply chain challenges and a devastating heat wave in September 2022 that negatively impacted the entire crop. …
Robert Verloop Named Executive Director and CEO for the California Walnut Board and California Walnut Commission
The California Walnut Board (CWB) and the California Walnut Commission (CWC) are pleased to announce that Robert Verloop has been named executive director and chief executive officer, effective July 11, 2022. The CWB and CWC represent over 4,500 California walnut growers and nearly 90 handlers, producing over 1.4 billion pounds of walnuts in 2021 that ship to more than 50 countries around the world. …
California Walnuts Launches Global “Power of 3” Campaign to Address Importance of Omega-3 Consumption
The California Walnut Commission announced the third annual “Power of 3” global marketing campaign to increase awareness about the benefits of omega-3s and to highlight how walnuts are an excellent source of plant-based omega-3 ALA (alpha-linolenic acid). …
