History in the Making: Viva Fresh Pickleball Tournament Launches in Houston

Viva Fresh is excited to announce the Viva Fresh Pickleball Tournament Hosted by SunFed and Sev-Rend on Thursday, April 10, at Drop Shots HTX, located in the historic Houston Farmers Market in the Greater Heights area.​ 

Viva Fresh Launches New Website to Celebrate 10th Anniversary 

The redesigned website offers a streamlined, user-friendly experience, making it easier than ever for attendees, sponsors, and exhibitors to access event details, register, and plan their participation. Visitors can browse past event photos, track important deadlines, and explore information on exhibitor opportunities, sponsorships, and event schedules—all in one place.

Viva Fresh Celebrates 10th Anniversary with Expanded Golf Tournament

The 2025 Expo will deliver dynamic networking, cutting-edge innovation, and inspiring programming. 

TIPA and Viva Fresh Open Honor Craig Fox with Posthumous $25,000 Scholarship in His Name

May 13, 2024 Viva Fresh

During this year’s Viva Fresh the Texas International Produce Association (TIPA) celebrated the vibrant spirit of the fresh produce industry while also paying tribute in memoriam to Texas produce icon, Craig Fox of Fox Packaging. The Viva Fresh Open golf tournament, presented by BEBO Distributing and H-E-B, posthumously honored Craig with a $25,000 scholarship in his name. Funds were raised through registrations from the annual golf tournament, which was held this year at the Golf Club of Houston in Humble, TX. The scholarship is open to employees of TIPA member companies and their immediate family members. 

Viva Fresh Continues Healthy Eating with 15,403lb Fresh Produce Donation to North Texas Food Bank

The Texas International Produce Association(TIPA) teamed up with North Texas Food Bank of Plano, Texas to make a 15,403lb fresh produce donation at the conclusion of the Viva Fresh Produce Expo on April 23, 2022. These fresh fruits and vegetables will provide roughly 12,800 meals for North Texas families in need.