How to Use 2021 Valentine’s Day Stats To Plan Your 2022 Sales

February 4, 2022 Rio Roses / Equiflor

With the omicron variant reaching a peak in the United States, it’s likely that fewer people will want to go out to celebrate with their Valentine this year. But that doesn’t mean they won’t be celebrating at home, and this year may be much like last year in terms of spending — which is still great news for the floral industry.

Rio Roses’ Valentine’s Day Collection

February 2, 2022 Rio Roses / Equiflor

Whether it’s for an intimate dinner for two or a larger celebration, our Valentine’s Day dining collection
will bring romance, elegance, and stunning beauty to any tablespace.

The French Cheese Board is Hosting the Ultimate Romantic Wedding on Valentine’s Day

January 21, 2022 French Cheese Board

COVID has put a serious damper on many couples’ wedding plans. According to a report released by ZenWeds, the wedding industry experienced a $25 billion decline over the past two years and New York was one of the hardest hit states. But romance is not dead and Vogue reports that weddings are back with themed parties a top trend for 2022. As the pandemic lingers, a trip across the pond may not be in the cards, but a fromage-themed wedding definitely is.

1-800-Flowers.com Introduces New Gift-Giving Solutions and Engaging Experiences to Help Show Customers “The Way to Wow” This Valentine’s Day

January 20, 2022 1-800-Flowers.com

1-800-Flowers.com® is showing customers “The Way to Wow” their sweethearts, galentines, friends, family, and partners this Valentine’s Day with a differentiated assortment of innovative floral offerings, immersive experiences, and further enhancements to the shopping experience. Valentine’s Day is the second largest floral holiday of the year, and, in the ramp up to Cupid’s big day, 1-800-Flowers.com expects to deliver approximately 23 million stems across the U.S.

SAF Launches Valentine’s Day Resources

January 13, 2022 Society of American Florists

Valentine’s Day is always busy, but this year, February 14 falls on the Monday after Super Bowl Sunday, which could bring additional challenges. The Society of American Florists’ learning hub, Career Connection, has a collection of Valentine’s Day planning resources to help florists prepare for a successful holiday. Click here to watch a short video that gives an overview of the resources available.