Thirty-Five Years of the Beef Checkoff: How the National Research and Marketing Program Works
Thirty-five years ago, the Beef Checkoff program became a reality. Established as part of the 1985 Farm Bill, the Beef Checkoff is funded by producers and beef importers who pay a $1-per-head assessment on animals they market or import. The national marketing and research program has one primary goal: driving demand for beef. While the Beef Checkoff has been around for more than three decades, it’s a complex program that can be difficult to understand, even for those in the beef industry. …