Last Crumb Unearths New Vibrant Ube Flavor

October 10, 2024 Last Crumb

Once renegade culinarian, Head Baker, and Last Crumb cofounder, Derek Jaeger, got their hands on some fresh-from-the-Philippines ube, the kitchen started looking like Grimace and Barney got in a knife fight. Coined “Ooh, Baby,” to evoke its namesake and the expression of joy it elicits when tasted, the latest masterpiece from the “Rolex of Cookies” might just be its boldest creation yet.