In this newly created role, Scofield, who started on staff April 7, is responsible for planning, directing and overseeing USHBC and NABC industry communications programs involving growers, marketers, exporters, importers, distributors and other stakeholders. …
During American Heart Month, the U.S. Highbush Blueberry Council (USHBC) is encouraging consumers to grab a boost of blue. In addition to an overall healthy diet and lifestyle, enjoying blueberries (fresh and frozen) is one of the small, daily choices that may add up to support heart health. …
The U.S. Highbush Blueberry Council (USHBC) is seeking nominees to fill Regional Member and Alternate positions. The nomination period will begin on February 1, 2021. Current USHBC Regional Member and Alternate terms for the Western, Midwest, Northeast and Southern regions will expire on December 31, 2021. …
The U.S. Highbush Blueberry Council’s (USHBC) new strategic positioning and call-to-action, Grab a Boost of Blue, officially kicks off this month with a comprehensive marketing campaign and two resource hubs tailored to blueberry industry stakeholders and retailers. …
Fans of blueberries officially have a fresh way to share their love of their favorite berry: the new blueberry emoji was included in the latest set released by the Unicode Consortium and made available on devices this month. …
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