Huzzah! Thomas’ Introduces Thom, First Character in Brand’s 144-Year History

May 21, 2024 Bimbo Bakeries USA 

Breakfast’s best-kept secret is about to be revealed: world, meet Thom. Thomas’® Breads, the top seller of grocery store English Muffins and bagels in the U.S., today launched Huzzah! A Toast to Breakfast – a fully integrated campaign aiming to make mornings more mindful, one breakfast at a time, courtesy of the brand’s first-ever character in their 144-year history: Thom.