The U.S. Highbush Blueberry Council (USHBC)

USHBC Launches New Retail Shopper Activations to Boost Blueberry Sales 

May 9, 2024 The U.S. Highbush Blueberry Council (USHBC)

The U.S. Highbush Blueberry Council (USHBC) has launched an innovative shopper marketing and consumer campaign to drive incremental sales increases and volume of fresh and frozen blueberries at retail. The latest consumer activation will launch this month, just in time for summer, with holiday themes like Mother’s Day and Memorial Day barbecues – all targeted at increasing the consumption of blueberries by occasional blueberry users and winning new consumers. …

Innovative Program Creates Opportunities for Professionals Across the Blueberry Supply Chain to Build Skills and Boost Careers

May 6, 2024 The U.S. Highbush Blueberry Council (USHBC)

The U.S. Highbush Blueberry Council (USHBC) has launched the application process for the third class of its Blueberry Leadership Program that elevates up-and-coming leaders in the blueberry industry. The program will accept up to 10 talented, passionate professionals from across the supply chain to become the third group of fellows in the program. …