Stars of the Industry Honored at SAF Miami 2024
The annual Stars of the Industry Awards Experience honored those who have made an indelible mark on the industry, as well as the winners of the Outstanding Varieties and Sylvia Cup competitions. …
The Society of American Florists
U.S. Department of Labor Seeks Florists’ Input to Enhance Floral Designer Occupation Data
This effort is part of a broader goal to accurately represent the floral designer profession and its various aspects. Florists are invited to share job descriptions, alternate titles, and specific tasks performed by employees in this role. This data is essential to capturing the full complexity and nuance of the floral design field, which in turn aids in promoting job opportunities within the industry. …
Teachers to Get Inside Look at Horticulture Industry
Thirty high school science teachers from across the U.S. are embarking on an immersive summer field trip to horticultural destinations around Indianapolis, gaining valuable hands-on experience and insights into careers within the industry. The field trip is part of Seed to STEM, an all-expense-paid professional development program provided by Seed Your Future, an organization committed to raising awareness of career opportunities in the horticulture industry. …
Five Reasons to Petal it Forward on October 20, 2021
The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Why should retailers participate in the event on October 20? …
