In a year defined by a shifting political landscape, destructive hurricanes, pivotal sustainability research, and market challenges, the Society of American Florists (SAF) stood as a beacon of guidance and connection for the floral industry. …
The annual Stars of the Industry Awards Experience honored those who have made an indelible mark on the industry, as well as the winners of the Outstanding Varieties and Sylvia Cup competitions. …
This effort is part of a broader goal to accurately represent the floral designer profession and its various aspects. Florists are invited to share job descriptions, alternate titles, and specific tasks performed by employees in this role. This data is essential to capturing the full complexity and nuance of the floral design field, which in turn aids in promoting job opportunities within the industry. …
Thirty high school science teachers from across the U.S. are embarking on an immersive summer field trip to horticultural destinations around Indianapolis, gaining valuable hands-on experience and insights into careers within the industry. The field trip is part of Seed to STEM, an all-expense-paid professional development program provided by Seed Your Future, an organization committed to raising awareness of career opportunities in the horticulture industry. …
The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Why should retailers participate in the event on October 20? …
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