Moving forward, the Board will prioritize efforts to increase the demand of watermelon through research, promotion, and education. Each part of the program will receive increased funding, with the retail space receiving the largest allocation. …
The findings from the shopper segmentation study provide a strategic roadmap for driving continued growth in the watermelon category. By leveraging these insights and targeting the heavy shopper segments, the industry can unlock opportunities for sustained category growth. …
At the Finish Festival, the NWPB team, along with national and state watermelon queens and coordinators, joined forces to hand out fresh watermelon slices. The queens, known for their ambassadorial roles in promoting watermelon across the country, were instrumental in making the event an engaging and memorable experience for participants. …
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