Produce
2024 Michigan Asparagus Wraps Up Successful Season with Major Wins Across Key Markets
The MAAB worked with eight key retailers across the Midwest making a significant investment in digital campaigns, point of sale (POS), and in-store demos to drive the locally grown/locally sourced messaging home. With the goal to increase brand awareness and tell the story about why incorporating a dynamic vegetable brings meals to life, this year’s mix of traditional and programmatic advertising reached thousands of consumers, showing people want to know the origin of their food. ... Read more
July 12, 2024 | 3 min to read