The Michigan Asparagus Advisory Board (MAAB)

The MAAB worked with eight key retailers across the Midwest making a significant investment in digital campaigns, point of sale (POS), and in-store demos to drive the locally grown/locally sourced messaging home. With the goal to increase brand awareness and tell the story about why incorporating a dynamic vegetable brings meals to life, this year’s mix of traditional and programmatic advertising reached thousands of consumers, showing people want to know the origin of their food.  …