‘Add Milk!’ Program Launches in Mother’s Nutritional Center Stores Across Southern California

A nutrition incentive program that helps low-income families purchase healthy fluid milk products is expanding to California. The Add Milk! program is being launched in grocery stores to provide a dollar-for-dollar match for participants in the Supplemental Nutrition Assistance Program, or SNAP, when they purchase low-fat or non-fat milk. A community event held at Mother’s Nutritional Center in San Bernardino, Calif., marked the launch of the HFMI project, Add Milk!, at 78 participating Mother’s Nutritional Center grocery stores across Southern California. Representative Pete Aguilar (CA-33) was in attendance.

Study Reveals Reasons Why Some Americans Lack Adequate Dairy Nutrition, Offers Roadmap to Better Diet Quality

The report provides a roadmap for how industry, government, and health and nutrition groups can improve awareness of and access to lactose-free milk and dairy products; expand understanding about dairy’s nutritional value; and work with the dairy industry to extend shelf life and improve the value of dairy purchases to consumers.