IDFA Elevates Member Impact, Promotes Herrick

Matt Herrick will coordinate efforts across the association to drive policy, advocacy, communications, and social impact strategies in coordination with IDFA’s Executive Team members and subject matter experts. Herrick previously served as Senior Vice President, Public Affairs and Communications. He will continue to oversee public affairs, communications, and manage the IDFA Foundation, in addition to these new responsibilities. He will continue to report to IDFA President and CEO Michael Dykes, D.V.M.

IDFA Announces Key Staff Promotions

The International Dairy Foods Association (IDFA) announced the promotion of three staff members.

IDFA Urges DGAC to Enhance Dairy’s Role in Healthy Diets and Improve Access to Dairy for All Americans

The International Dairy Foods Association (IDFA) submitted comments to the 2025 Dietary Guidelines Advisory Committee (DGAC) urging the panel to maintain and enhance dairy’s role as a core component of a recommended healthy diet for Americans. IDFA also urged the DGAC to restore dairy to its draft conclusions on dietary patterns associated with favorable outcomes for body weight and obesity in adults.

‘Add Milk!’ Program Launches in Mother’s Nutritional Center Stores Across Southern California

A nutrition incentive program that helps low-income families purchase healthy fluid milk products is expanding to California. The Add Milk! program is being launched in grocery stores to provide a dollar-for-dollar match for participants in the Supplemental Nutrition Assistance Program, or SNAP, when they purchase low-fat or non-fat milk. A community event held at Mother’s Nutritional Center in San Bernardino, Calif., marked the launch of the HFMI project, Add Milk!, at 78 participating Mother’s Nutritional Center grocery stores across Southern California. Representative Pete Aguilar (CA-33) was in attendance.

Study Reveals Reasons Why Some Americans Lack Adequate Dairy Nutrition, Offers Roadmap to Better Diet Quality

The report provides a roadmap for how industry, government, and health and nutrition groups can improve awareness of and access to lactose-free milk and dairy products; expand understanding about dairy’s nutritional value; and work with the dairy industry to extend shelf life and improve the value of dairy purchases to consumers.