8 Pastry Pioneers Who are Setting New Cake Trends

December 16, 2024 Taste Tomorrow by Puratos

More and more pastry chefs are embracing the title of ‘pastry artist’—and for good reason. Today, pastry creation goes far beyond satisfying a sweet tooth. It has become a canvas for bold experimentation and artistic expression. Meet 8 trailblazing pastry chefs who are not just following trends but creating them.

Sleep-Friendly Foods are the Latest Wellness Trend

September 5, 2024 Taste Tomorrow by Puratos

Consumers are turning to technology, tools and foods to improve their chances of a good night’s sleep.

3 Textures Taking the Spotlight in Pastry, Baked Goods & Chocolate Innovations

August 22, 2024 Taste Tomorrow by Puratos

From ooey-gooey-filled donuts to flaky XXL croissants and ultra-fluffy brioche buns, texture defines consumer choices today. 

The Rise of Fantasy-Flavored Foods

The culinary world is entering a new era of enchantment with the advent of fantasy-flavored foods. From ‘cosmic punch’ to ‘Arctic avalanche’, the food industry is moving away from literal taste descriptions and embracing cryptic and poetic product names.

The Rise of Fantasy-Flavored Foods

According to Innova Market Insights, this trend saw a 23% average annual growth rate among new products from 2020 to 2023. Flavors such as ‘rainbow,’ ‘cosmic’, and ‘dream’ have led this surge. They resonated very well with Gen Z and millennial consumers who crave unique and extraordinary experiences.