Health Meets Indulgence in Protein-Packed Pastry and Baked Goods

March 25, 2025 Taste Tomorrow by Puratos

After the popularity of very responsible protein bars and dairy products, we now see that protein is finding its way into the world of pastry and baked goods, where claims like ‘added’, ‘high in’, or ‘source of’ protein have notably risen. Consumers want their indulgences to boast their health and want their health-foods to be indulgent. 

8 Pastry Pioneers Who are Setting New Cake Trends

December 16, 2024 Taste Tomorrow by Puratos

More and more pastry chefs are embracing the title of ‘pastry artist’—and for good reason. Today, pastry creation goes far beyond satisfying a sweet tooth. It has become a canvas for bold experimentation and artistic expression. Meet 8 trailblazing pastry chefs who are not just following trends but creating them.

Sleep-Friendly Foods are the Latest Wellness Trend

September 5, 2024 Taste Tomorrow by Puratos

Consumers are turning to technology, tools and foods to improve their chances of a good night’s sleep.

3 Textures Taking the Spotlight in Pastry, Baked Goods & Chocolate Innovations

August 22, 2024 Taste Tomorrow by Puratos

From ooey-gooey-filled donuts to flaky XXL croissants and ultra-fluffy brioche buns, texture defines consumer choices today. 

The Rise of Fantasy-Flavored Foods

The culinary world is entering a new era of enchantment with the advent of fantasy-flavored foods. From ‘cosmic punch’ to ‘Arctic avalanche’, the food industry is moving away from literal taste descriptions and embracing cryptic and poetic product names.