The American Pecan Promotion Board Launches “Surprisingly Snackable Pecans”
The APPB has partnered with Signal Theory, a branding agency known for its behavioral science approach to marketing, and creative studio SixTwentySix to create a campaign to reach target audiences across generations. Together, they have created a new consumer campaign called “Surprisingly Snackable Pecans,” to dispel the myth that pecans are only for desserts. …