What’s Next in the World of Grapes? EPIC CRISP and APPLAUSE

August 28, 2024 Sun World

Sun World shared a behind-the-scenes look at their commercial, semi-commercial and pipeline grape varieties in commercial vineyards as well as at their test block at the Center for Innovation. Sun World partners saw work taking place to develop and introduce consumer-inspired and grower-friendly table grape varieties such as Sun World’s newest brands, EPIC CRISP® and APPLAUSE™. 

Sun World International Enforces its Intellectual Property Rights in Egypt

August 13, 2024 Sun World International

Despite Sun World’s PVR registrations in Egypt, some unauthorized farmers have been found growing Sun World’s varieties, violating both Egyptian PVR and criminal laws and damaging the Egyptian table grape export market for authorized growers.    

Sun World International Launches Two New Table Grape Varieties

APPLAUSE™ and EPIC CRISP® are the newest additions to join Sun World International’s family of table grape brands. For more than thirty years, Sun World International’s researchers have worked to develop and introduce flavorful, grower-friendly fruit varieties that enable producers, marketers and retailers to drive sales while delivering to consumers a delicious and consistent eating experience. 

Sun World International Partners with Giant Eagle for AUTUMNCRISP Rollout 

June 12, 2024 Sun World International

As part of its ongoing commitment and investment to its licensee community and its retail partners, Sun World International collaborated with Giant Eagle, Inc. for an omnichannel marketing campaign encouraging shoppers to sample and purchase AUTUMNCRISP® brand table grapes at all Giant Eagle and Market District locations. 

Sun World Acts Against Chinese Infringement on TikTok Social Media Platform

Sun World became aware of unauthorized individuals attempting to misrepresent the company on TikTok, falsely claiming association with Sun World and promoting fraudulent services under the guise of providing technical support for AUTUMNCRISP®, a successful and highly demanded proprietary green seedless table grape variety developed and owned by Sun World.