In Letter to Industry Colleagues, Sun Valley Floral Farms CEO Explains the Factors that Led to the Company’s Demise

September 12, 2024 Lost Coast Outpost

Longtime Sun Valley Group CEO Lane DeVries recently sent the following message to his colleagues in the floral industry explaining the factors that led to the recent closure of the company and the elimination as many as 700 local jobs. 

Happy Fly-Day from Sun Valley Floral Farms

April 15, 2022 Sun Valley Group

Butterfly Ranunculus has become one of our favorite blooms of Spring! Boasting more petals than we can count and an incredible vase life (we’re talking 2-3 weeks!) it is easy to see why!

The Sun Valley Group’s Lane DeVries Issues Announcement on Growing Operations

May 21, 2020 Sun Valley Group

“The COVID-19 Pandemic has caused unprecedented devastation in the floral industry and has also affected our company in many ways. These extraordinary conditions have necessitated us to look at ways to find a sustainable path forward.”

Calling for Freesia Flurries

Freesia Flurries are coming your way. Straight from the North Pole, these gorgeous double bloomers are a beautiful pure white. Snowy white themed flowers are in high demand for all of December and maybe Freesia isn’t on your radar… But It Should be!