Sun Belle

Frutura Forms New Division to Prioritize Berries and Names Berry Industry Leader as Berry Division CEO

December 10, 2024 Frutura

Frutura announced a new berry division to be led by that division’s new CEO, JC Clinard. As well as the rebranding of all Frutura berry assets as Sun Belle, including the renaming of Frutura’s berry operations in Mexico. The move to adopt Sun Belle for berries company-wide, reflects the brand’s global power and a desire to make the customer experience seamless and uncomplicated, moving toward surety-of-supply. …

Sun Belle Announces Availability of Seasonal Red Currants

December 29, 2023 Sun Belle

Consumers this holiday season are delighting in the availability of Chilean red currants. The first arrivals of this seasonal specialty fruit hit stores under the Sun Belle label in mid-December and will be available through mid-February. …

Dual Acquisitions of Sun Belle and Giddings Fruit Propel Frutura’s Berry Portfolio

October 17, 2023 Frutura

Frutura, the global sales and marketing platform designed to supply international customers with high-quality fruit, 365 days a year, has announced their intent to accelerate their berry capabilities in a meaningful way. Agreements-to-acquire all company assets have been signed with Giddings Fruit and Sun Belle. …

Sun Belle Proprietary Blackberries in Peak Production

May 2, 2023 Sun Belle

Optimal temperatures and growing conditions are resulting in peak production of Sun Belle blackberries and Green Belle organic blackberries from central Mexico through late May. Premium proprietary varieties Aketzali and Amelali, as well as the new Erandy variety, provide consumers with large, shiny, flavorfully sweet blackberries. …

Ag Marketing Veteran Jennifer Sparks joins Sun Belle

September 7, 2022 Sun Belle

Sun Belle Inc. has added agriculture marketing expert Jennifer Sparks to its leadership team as director, marketing and communications. …