Frigo Cheese Heads Brings Unique Cheese Head Characters to Packaging and Launches New Flavor Variety
The “We Are All Cheese Heads” campaign was born from the ongoing debate about the best way to eat string cheese, and brought to life with a cast of cheese characters who are as unique as the people who eat them. The campaign and new inner packaging aim to remind consumers that we are all cheese heads regardless of how we enjoy cheese snacks, whether that’s biting, peeling or even twisting. …
