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California Strawberry Commission Provides Update on Strawberry Farming Research and Innovation
More than 80 industry members, including growers, pest control advisors (PCAs), industry representatives and agricultural researchers, attended. Turechek welcomed attendees and shared an update on the current state of the California strawberry industry, which produces 90% of strawberries grown in the United States. As the fourth most valuable crop in California, nearly 220 million trays were harvested in 2023. …