Sunkist Growers, Naturipe and Envy Apples Collaborates with WildBrain’s Strawberry Shortcake to Present a “Fruitastic” Produce Collaboration, Mother’s Day Promotion

April 26, 2022 Sunkist Growers

Top-selling fruit brands—Sunkist Growers, Naturipe Farms and T&G Global’s Envy™ Apples—launch new “Fruitastic” promotion for WildBrain’s new animated Strawberry Shortcake series Berry in the Big City, now available on YouTube and Netflix. According to a recent study, shoppers increased their basket spend by over 50 percent when strawberries and blood oranges were purchased on the same trip compared to the average strawberry trip. Total basket spend increases were also seen with apples and blood oranges trips. 

More Effective Product Now Available to Help With Fruit Fly Menace

April 1, 2022 IPS

Scientists in Cheshire have developed a new attractant to help monitor a serious economic pest of soft fruits including grapes, plums, cherries, currants, strawberries, raspberries and blackberries.

Vertically-Farmed Strawberries are Coming to Market

March 31, 2022 OnePointOne

OnePointOne and California Giant Berry Farms have announced their strategic partnership to bring the highest quality vertically-farmed strawberries to market. California Giant has made an equity investment in OnePointOne, with President, Joe Barsi, joining OnePointOne’s Board of Directors.

Ever Tru Farms, Hydroponic Strawberry Producer, Ships First Harvest

March 30, 2022 Ever Tru Farms

Ever Tru Farms, an Ontario-based greenhouse grower of strawberries 365 days a year, announced its first shipment of strawberries to select stores in the United States and Canada. Ever Tru is unique in its approach due to the company’s vertical integration and hydroponic growing process. 

California Strawberries Kicks Off its First-Ever Jingle Contest

California Strawberries kicks off peak season with the launch of its national ‘Love, Strawberries’ Jingle Contest. Starting April 1, 2022 through April 22, 2022, aspiring musicians and strawberry enthusiasts alike are encouraged to write, record and post their original 45-second jingle masterpieces highlighting the love people have for the famous heart-shaped berry via social media.