Extended California Peak Strawberry Season is Sweet News for Consumers

To meet increasing consumer demand for the sweet, red berry everybody loves, California strawberry production is expected to hit its second highest season on record, extending peak season well into fall. As the country’s leading producer of strawberries growing 90% of all strawberries produced in the U.S., consumers can expect to see abundant availability in local grocery stores across the country.

Plenty Building World’s Largest Indoor Vertical Farm Campus

September 15, 2022 Perishable News

Plenty Unlimited Inc. today announced it has secured up to 120 acres of land near Richmond, Virginia, to build the largest, most advanced indoor vertical farm campus in the world. The centrally located Plenty Richmond Farm Campus marks Plenty’s expansion beyond the U.S. West Coast and will bring fresh, healthy produce to the East Coast year-round. Plenty plans to deploy several large-scale vertical farms on the campus in the coming years, with a potential annual production capacity exceeding 20 million pounds across multiple crops including strawberries, leafy greens and tomatoes.

Beeflow & Cal Poly Strawberry Center Partner For a Study on Strawberry Pollination that Aims to Reduce Food Waste by Up to One-Third

September 12, 2022 Beeflow

While bees are not typically considered vital in the growing of strawberries, a new study from The Cal Poly Strawberry Center and Beeflow will explore the use of managed honeybees in strawberry pollination. The first-of-its-kind research funded by the California Strawberry Commission (CSC) and the California Department of Pesticide Regulation (CDPR) hopes to harvest many results, including reduction of food waste by up to one-third.

Ever Tru Farms to Expand Operations in August

August 2, 2022 Ever Tru Farms

Ever Tru Farms, a vertically integrated year-round supplier of premium strawberries and a division of Soave Hydroponics, is launching Phase Two of its expansion. The farm will expand an additional 15 acres (653,000 SF), bringing the farm to a total of 40 acres of production. The company will begin planting in early August, with harvesting coming near the end of September for the expanded facility.

Cal Poly Strawberry Center Highlights Research at Strawberry Field Day

The Cal Poly Strawberry Center highlighted more than a dozen farm research projects at its highest-attended Strawberry Field Day. Members of the California Strawberry Commission and more than 400 strawberry growers, researchers, and industry representatives were in attendance and learned about the program’s efforts to improve California’s multi-billion dollar strawberry industry.