Stemilt Donates to Greater Wenatchee Valley
Stemilt has long been committed to supporting key areas in the community including education, nutrition, and wellness. …
Stemilt
Decreased Honeycrisp Volumes Put Pressure on 2024/2025 Supply
The 2024/2025 Honeycrisp crop is in shorter supply and the current rate of movement is greater than supply can sustain. Stemilt Marketing Director, Brianna Shales, looks at the latest Stemilt data that supports a need to shift promotion plans from Honeycrisp to other apples like Cosmic Crisp®, SweeTango® SugarBee® and Envy® to relieve industry pressure on Honeycrisp volumes. …
Stemilt Shares 5 Tips for Growing Apple Sales During 2024-25 Season
Since fall is when most apples are sitting at the front of stores, that’s where sales can be made. Figuring out effective merchandising strategies and offering packaged items can help drive impulse and online sales. Stemilt has EZ Band sustainable four packs, Lil Snappers® kid-size fruit and other bagged apple options to build up the category and meet consumers with at the front door. …
Rave Your Way Back to School with Stemilt, Yes! Apples and Applewood Fresh
To help retailers prepare for back-to-school time with Rave® apples, Stemilt can support in-store activations including demos and enticing displays with school-themed signage. Creating a display that meets the convenience needs of today’s consumer is a great way to drive purchases. Placing school lunch options near Rave® like oranges, peanut butter, or other grocery items can encourage parents to purchase a healthy snack for their kids. …
With Volume Up and Dollars Down, It’s Time to Plan Big for Apples This Season
Scratch last year’s apple plan because it’s time to turn the tide on this year’s big apple crop and move volume. The October 2023 Nielsen retail scan data reveals that apple dollars and volumes sold are trending down compared to the same time frame last year. Stemilt Marketing Director Brianna Shales says retailers can reverse this trend with multi-variety ad promotions that boost volumes across the category and start growing apples dollars over last year. …