Fischback comes to Stemilt following over seven years of experience as co-founder of the educational non-profit Sustainable NCW in Wenatchee, Washington, and working with organizations to implement environmental sustainability programs. In this newly created role, Fischback will work to enhance Stemilt’s environmental commitment and sustainability efforts. …
Stemilt has long been committed to supporting key areas in the community including education, nutrition, and wellness. …
The 2024/2025 Honeycrisp crop is in shorter supply and the current rate of movement is greater than supply can sustain. Stemilt Marketing Director, Brianna Shales, looks at the latest Stemilt data that supports a need to shift promotion plans from Honeycrisp to other apples like Cosmic Crisp®, SweeTango® SugarBee® and Envy® to relieve industry pressure on Honeycrisp volumes. …
Since fall is when most apples are sitting at the front of stores, that’s where sales can be made. Figuring out effective merchandising strategies and offering packaged items can help drive impulse and online sales. Stemilt has EZ Band sustainable four packs, Lil Snappers® kid-size fruit and other bagged apple options to build up the category and meet consumers with at the front door. …
To help retailers prepare for back-to-school time with Rave® apples, Stemilt can support in-store activations including demos and enticing displays with school-themed signage. Creating a display that meets the convenience needs of today’s consumer is a great way to drive purchases. Placing school lunch options near Rave® like oranges, peanut butter, or other grocery items can encourage parents to purchase a healthy snack for their kids. …
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