The 2024/2025 Honeycrisp crop is in shorter supply and the current rate of movement is greater than supply can sustain. Stemilt Marketing Director, Brianna Shales, looks at the latest Stemilt data that supports a need to shift promotion plans from Honeycrisp to other apples like Cosmic Crisp®, SweeTango® SugarBee® and Envy® to relieve industry pressure on Honeycrisp volumes. …
Since fall is when most apples are sitting at the front of stores, that’s where sales can be made. Figuring out effective merchandising strategies and offering packaged items can help drive impulse and online sales. Stemilt has EZ Band sustainable four packs, Lil Snappers® kid-size fruit and other bagged apple options to build up the category and meet consumers with at the front door. …
To help retailers prepare for back-to-school time with Rave® apples, Stemilt can support in-store activations including demos and enticing displays with school-themed signage. Creating a display that meets the convenience needs of today’s consumer is a great way to drive purchases. Placing school lunch options near Rave® like oranges, peanut butter, or other grocery items can encourage parents to purchase a healthy snack for their kids. …
Scratch last year’s apple plan because it’s time to turn the tide on this year’s big apple crop and move volume. The October 2023 Nielsen retail scan data reveals that apple dollars and volumes sold are trending down compared to the same time frame last year. Stemilt Marketing Director Brianna Shales says retailers can reverse this trend with multi-variety ad promotions that boost volumes across the category and start growing apples dollars over last year. …
Stemilt is putting the “a” in apples this season with “a” strong mix of varieties, “a” new apple line extension, and “a” passion for freshness. Stemilt facility manager in production, Don Reeves, shares a new extension will help improve the quality of bagged apples with a second automated defect sorter. Eager to share its abilities, Stemilt’s marketing director, Brianna Shales, encourages retailers to share Stemilt’s apple mix packed with care to delight consumers this apple season. …
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