Strong Thanksgiving Floral Sales Predict a Booming Valentine’s Day

January 7, 2021 Rio Roses / Equiflor

With so many people unable to visit others on Thanksgiving, many chose to share their love by sending flowers. At least, that’s how it seems based on a just-released report by the Society of American Florists.

SAF: Dispel the Poinsettia Toxicity Myth

December 4, 2020 Society of American Florists

The poinsettia is the quintessential Christmas plant. However, many consumers (namely, pet owners and parents of young children) shy away from it because of the belief that it can endanger a loved one.

Floral Industry Receives Economic Relief through GSP Addition

U.S. wholesalers and importers will no longer pay a 6.8 percent tariff on Ecuadorian roses, the culmination of a year-long effort by the Society of American Florists and other industry groups to bring economic relief to buyers in the industry.

Sakata Seed America and KB Farms Join Nationwide Effort to ‘Petal It Forward’ Amid Pandemic

November 2, 2020 Sakata Seed America

Last week, Sakata Seed America teamed up with Kitayama Brothers, KB Farms, to join dozens of floral industry businesses nationwide to surprise unsuspecting passersby with two free flower bouquets each — one to keep and one to give to a friend, family member, colleague, or even a stranger.

Asocolflores Gives Antioquia and Bogotá “1,400 Reasons to Smile”

October 28, 2020 Asocolflores

“1,400 reasons to smile” is part of the Petal It Forward initiative that Asocolflores is carrying out together with the Society of American Florists (SAF, in Spanish). This initiative has been giving away flowers in select streets in Canada, Colombia, the United States, and Puerto Rico throughout the month of October.