On March 22 floral retailers will gather in Albany, NY to learn how to better leverage online customers, communicate effectively to retain employees and re-evaluate business practices for profitability during the Society of American Florists’ 1-Day Profit Blast Albany. …
Valentine’s Day is always busy, but this year, February 14 falls on the Monday after Super Bowl Sunday, which could bring additional challenges. The Society of American Florists’ learning hub, Career Connection, has a collection of Valentine’s Day planning resources to help florists prepare for a successful holiday. Click here to watch a short video that gives an overview of the resources available. …
The Society of American Florists has a full slate of events planned for 2022. Members from all segments of the industry will have the opportunity to gather in locations across the country to network, meet with suppliers and learn from top presenters who will offer diverse perspectives on the timeliest topics. …
The Society of American Florists has developed a new collection of resources to help florists prepare for the holiday season and maximize sales. The Holiday Planning Package is available now on the Career Connection platform. …
The U.S. floral industry will soon have — for the first time — comprehensive data on domestic floriculture production and sales in all 50 states thanks to changes to a survey by the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS). …
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