Floral Associations Push Congress for Cost-Saving Measure

October 10, 2024 Society of American Florists

Leadership from the Society of American Florists (SAF) and the Association of Floral Importers of Florida (AFIF) recently pressed Congress to renew the Generalized System of Preferences (GSP), a trade program that enables duty-free access to imported flowers. Renewing the GSP could save the U.S. floral industry an estimated $20 million annually, providing stability and enabling reinvestment within the industry.

American Institute of Floral Designers (AIFD) Member Leanne Kesler Receives a Prestigious Lifetime Achievement Award

Congratulations to Leanne Kesler who was recently awarded the Tommy Bright award by the Society of American Florists (SAF). Leanne is the owner and education director of the Floral Design Institute. This award is SAF’s most prestigious award signifying a lifetime of commitment to education excellence in the floral industry.