“Add Milk!” Snap Incentive Pilot to Expand Fourth Lubbock Location to Increase Access to Healthy Fluid Milk
A partnership between the United States Department of Agriculture (USDA), Lowe’s Supermarkets, and the South Plains Hunger Solutions is expanding its reach into the Lubbock community. The Add Milk! pilot project, created in the 2018 USDA Farm Bill, is designed to research whether incentive programs for the Supplemental Nutrition Assistance Program (SNAP) will increase the consumption of healthy fluid milk among SNAP recipients. Add Milk! gives participants a dollar-for-dollar match to purchase additional milk to promote a healthy, well-rounded diet. …
