Snacksercise Craze: American Pecan Promotion Board Flexes New Retro-Inspired Campaign
What happens when you combine ’80s workout videos, healthy snacking and a dash of modern irony? The American Pecan Promotion Board (APPB) in collaboration with their marketing agency Signal Theory, created their latest campaign, “Snacksercise,” which delivers a fresh take on New Year’s wellness messaging by deliberately stepping away from the polished perfection of today’s fitness content. …