Sabra to Grow Unique Tahini-Grade Sesame Seeds in the U.S.

The first-of-its-kind seed variety was developed by Sabra specifically to bring ideal flavor and texture to tahini, a key ingredient in hummus. A leader in plant-based foods, Sabra has long invested in category growth-driving initiatives and has filed a patent application on the seeds.

Sabra Makes Significant Donations to Help Feed VA Families

April 7, 2020 Sabra Dipping Company

Sabra has been making some significant donations to support front line workers in NYC and to help feed families in VA where we manufacture hummus.

Sabra Introduces Dark Chocolate Dessert Dip & Spread

February 7, 2020 Sabra Dipping Company

Sabra, maker of America’s favorite hummus, is going sweet on you in time for Valentine’s Day, introducing Dark Chocolate Dessert Dip & Spread.

Sabra Super Bowl Commercial Asks America “How Do You ‘Mmus?”

February 3, 2020 Sabra Dipping Company

Sabra made hummus history last night during Super Bowl LIV with the airing of its first Super Bowl commercial. The spot featured visually compelling sets and a jaw-dropping cast of 19 celebrities and influencers sharing their favorite and unique ways to enjoy hummus asking fans, “How do you ‘Mmus?”

Sabra’s First-Ever Super Bowl Spot Puts Hummus and Viewers in the Game

January 7, 2020 Sabra

“The Super Bowl is the biggest dipping occasion of the year and we’re making sure Sabra plays an unforgettable role in this years’ game,” said Sabra CMO Jason Levine.