Sabra and Obela are currently 50/50 joint ventures that had been formed between PepsiCo and Strauss Group to manufacture, distribute, and sell refrigerated dips and spreads. The Sabra joint venture is based in New York and operates in the U.S. and Canada. The Obela joint venture is based in Geneva and operates in Australia, New Zealand and Mexico. …
Sabra®, maker of America’s #1 Most Loved Hummus, has snack time in hand this spring, launching three-way powerhouse snack brand collaborations that couple crave-worthy, creamy bold-flavored Sabra hummus with crispy, crunchy Frito Lay™ chips in single-serving Snackers®. …
Sabra®, maker of America’s most-loved hummus and plant-based dips and spreads, is giving dip lovers a chance to fall more deeply in love with the rich taste of the Mediterranean. Launching in two irresistible varieties — Roasted Garlic and Spicy Harissa — these smooth, creamy, and bold-flavored dips shine as sophisticated swaps for ‘same-old’ dips such as Ranch and French Onion. …
Sabra is going boldly where no hummus has gone before, introducing three spectacularly flavorful collaborations that pair America’s most loved, creamy and crave-worthy hummus with some of America’s favorite bold-flavored brands. Sabra’s newest varieties take snack time to the next level, offering heat, smoke, spice, and Texas-style Barbeque flavor to pair perfectly with everything in the pantry. …
If your snack could ask for a snack, what would it want? Sabra’s new marketing campaign places Sabra Hummus in the snack time spotlight, romancing the creamy chickpea-based dip as the perfect match for every salty, crunchy, craveable snack you’ve got. A series of new spots employ a unique stop-motion animation and CGI-created expressions to playfully personify amorous snack staples like pretzels, chips, and carrots hitting on hummus, because “together, we make the perfect snack.” …
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