Certification, a Must or a Trend?

January 21, 2019 Royal FloraHolland

Consumer demand for honest, reliable and sustainably produced flowers and plants is growing. Traders, including retailers, are becoming increasingly demanding on the subject of sustainability. ‘Sustainable cultivation’ means compliance with a sustainability certificate.

Anthura wins Horticulture Entrepreneur Prize 2019

January 11, 2019 Royal FloraHolland

Anthura, member of Royal FloraHolland, is the overall winner of the 33rd edition of the prize. The plant breeding and propagation business will be an ambassador for the horticulture sector for a year.

New on Floriday: Small-Volume Sales

December 27, 2018 Royal Floraholland

The Floriday platform was recently expanded with a useful new function: sales via Clock Presales. It is now possible to sell small volumes and achieve a better price without extra transport costs.

The transition to a Members’ Council makes Royal FloraHolland flexible and stronger for the future

December 19, 2018 Royal FloraHolland

The GMM of Thursday 6 December 2018 was the last one in the history of our cooperative. With the symbolic transfer of the vote of the GMM to the Members’ Council, we are embarking on a new path together.

Dutch Tulip Award 2018-2019: which Novelty makes it to the finals?

December 18, 2018 Royal FloraHolland

Annually, Royal FloraHolland introduces hundreds of new cultivars and concepts. Winning the Dutch Tulip Award means a lot – honor for the nominees, PR in the media and more demand for the product. Growers show a great deal of interest in this prize. The award will go to the most successful introduction to the market in the categories cut flowers, houseplants, garden plants and sales concepts.