We all know how challenging the retail landscape is right now, from inflation to labor shortages to supply chain issues. As a floral industry professional, what can you do to keep up with these challenges and continue to stay profitable? It comes down to knowing what customers are willing to spend their money on and providing it to them. …
We were excited to see that WF&FSA’s 2023 Floral Distribution Conference was back in Miami this year. The theme was “the future in bloom,” and the conference featured fantastic opportunities for connection, learning, and sparking innovative ideas to move the floral industry forward. …
Easter is a major celebration in the United States — with some major spending. You can tap into this massive holiday with clever marketing of your floral offerings. We’ve gathered six proven strategies to help you do just that. …
Spring is here — which means it’s time for some spring cleaning! Now’s the perfect opportunity to review your floral business, eliminate what isn’t working for you, and add things that will get you more sales for all the upcoming holidays and events on your schedule. To help you, we’re sharing seven of our favorite spring-cleaning tips for your floral business. …
With all the hustle and bustle of your floral business moving from one holiday or special event to the next, finding ways to increase your sales in between those events can be challenging. That’s what makes “Just Because” flowers such a great idea. Many florists already feature a page of these types of arrangements on their websites. …
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