As a floral professional, knowing how couples spend their money on weddings can help you make the best marketing decisions for your business. To help you, we’ve compiled some valuable insights into wedding spending trends, with a particular focus on flowers. …
Mother’s Day is one of the busiest times for your flower shop. With the right in-store strategies, you can enhance customer satisfaction, boost sales, and navigate the Mother’s Day rush with ease. Here are five ways to make your in-store experience as vibrant as your blooms. …
When you’re marketing flowers to millennials, particularly in current times, it’s crucial to know their purchasing barriers. A study published by AFE and the Floral Marketing Research Fund contains a wealth of data on these barriers and how to overcome them. …
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