Independence Day is one of the most important holidays in the United States, full of fun, fireworks, parades, and backyard barbecues. As floral professionals, it’s a great chance to boost sales and attract new customers. Here are some tips to help both flower shops and flower wholesalers make the most of this festive occasion. …
Weddings are unique in the floral world. To make a profit, we have to consider all the steps in a wedding, from the first meeting with a client to cleaning up after the event. It’s important to count every hour of work, not just the time spent making arrangements. …
As a floral professional, knowing how couples spend their money on weddings can help you make the best marketing decisions for your business. To help you, we’ve compiled some valuable insights into wedding spending trends, with a particular focus on flowers. …
Mother’s Day is one of the busiest times for your flower shop. With the right in-store strategies, you can enhance customer satisfaction, boost sales, and navigate the Mother’s Day rush with ease. Here are five ways to make your in-store experience as vibrant as your blooms. …
When you’re marketing flowers to millennials, particularly in current times, it’s crucial to know their purchasing barriers. A study published by AFE and the Floral Marketing Research Fund contains a wealth of data on these barriers and how to overcome them. …
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