dunnhumby Rolls Out First AI Competitive Threat Evaluator Tool for Retail
This web-based tool combines geo-location data from Placer.ai—covering cross-shopping behavior, proximity to competitors, and the density of competitors within a store’s trade area—with customer perception data on price, promotions, assortment, in-store and online store experience from dunnhumby’s annual Retailer Preference Index (RPI). …