Watermelon Inspires Greater Engagement Among Younger Consumers
The National Watermelon Promotion Board (NWPB) is excited to share the findings of its latest consumer research study, unveiling insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes. …