The New Primal Unveils Bold New Packaging and Name Refresh to ‘New Primal’

March 17, 2025 New Primal

The new packaging features a refined aesthetic with cleaner lines, a vibrant color palette, and an emphasis on key product attributes. Designed to better align with New Primal’s mission of offering flavor-forward, high-protein foods, the refresh provides a more engaging and intuitive experience for shoppers looking for better-for-you snacks.

Olymel Unveils New Brand Image

February 4, 2025 Olymel

The new identity will be rolled out progressively across all the brand’s physical and digital touchpoints, including packaging, advertising and signage, which will also be updated over the coming year. The goal is to ensure greater brand recognition and foster stronger emotional attachment from consumers.

Ellsworth Creamery Launches New Logo and Comprehensive Rebranding Initiative

January 23, 2025 Ellsworth Creamery

Designed to resonate with modern consumers, the new visual identity emphasizes freshness, quality, and a deep connection to the Midwest dairy community.

AquaGenetics do Brasil is now GenoMar Genetics Brasil

January 22, 2025 GenoMar Genetics Brasil

GenoMar has been at the forefront of tilapia breeding for nearly 35 years, delivering genetically improved tilapia fingerlings and juveniles to the industry worldwide.  

AFIF Rebrands to AFIA: Championing the Floral Import Industry Forward

This transition reflects the organization’s dedication to modernizing its identity and aligning with the needs of an evolving industry, while expanding its reach beyond Miami’s floral hub and better support members across the United States.