The California Milk Advisory Board and VentureFuel Double Down on the Future of Milk as Real Milk with the Return of the Real California Milk Excelerator Competition

The California Milk Advisory Board (CMAB) announced the return of the Real California Milk Excelerator competition, in partnership with innovation advisory VentureFuel, for a 6th year with an emphasis on Health & Wellness startups. The competition, which focuses on accelerating value-added products using real milk, features an immersive mentorship program and access to non-dilutive capital and an innovation ecosystem for brand growth.

Nightfood Wins Real California Milk Excelerator Competition With Sleep Friendly Ice Cream Novelties; Awarded $150,000 In Support to Bring Products to Market

Nightfood claimed a sweet victory as grand prize winner of the Real California Milk Excelerator dairy innovation competition during a live pitch event last night. The competition, created in 2019 by the California Milk Advisory Board (CMAB) and VentureFuel to fuel innovation in new dairy product development, is a global search for the very best emerging products to bring to market using California milk and dairy ingredients. As grand prize winner, Nightfood will receive $150,000 in resources and funding to bring their sleep friendly ice cream novelties to hotel locations across the U.S.

Twelve Innovative Dairy Brands Head Into Virtual Pitch Semi Finals in 3rd Real California Milk Excelerator Competition

The California Milk Advisory Board (CMAB) announced today the schedule for the Real California Milk Excelerator virtual semi-finals, which will be held October 26th and 27th from 5-7 p.m. PST. The 3rd edition of the CMAB’s dairy product innovation competition partnership with innovation consultancy VentureFuel will bring 12 entrepreneurs together to pitch their functional dairy products for a chance at a slot in the final competition.