‘Pure Flour From Europe’ Rises Above Competition at Artisan Bakery Expo East

September 29, 2023 ITALMOPA

In its debut at the Artisan Bakery Expo East, the Italian Milling Industry Association (ITALMOPA) shines a spotlight on the Pure Flour from Europe initiative, underscoring the preeminence of Italian and European organic flour and semolina on the global stage. With their distinctive grading, rich protein diversity and unparalleled elastic balance, European and Italian flours have carved a niche in the baking world, making them the first choice for purists in the craft.

Pure Flour From Europe Initiative Drives Record Exports of Italian Organic Wheat Flour and Semolina

Pure Flour from Europe has triggered a surge in Italian wheat flour and semolina exports, setting industry records with a remarkable value of 337 million euros in 2022. Notably, 14.5% of these exports were sourced from organic agriculture, reflecting the growing consumer demand for healthier and sustainable products.

Pure Flour From Europe Promotes Italian Milling Excellence During Weeklong New York Celebration

Pure Flour to Europe returns to New York to celebrate the Italian milling industry’s rich history and modern innovations. Hosted by the Italian Milling Industry Association (ITALMOPA) and co-funded by the European Union, the international campaign promotes the export of Italian and European organic wheat flours and semolina.

Italmopa Engages Los Angeles Culinary Professionals in ‘Pure Flour From Europe’ Campaign

May 12, 2023 Italmopa

The Italian Milling Industry Association (ITALMOPA) will host greater Los Angeles chefs, bakers and culinary professionals at two hands-on cooking workshops on May 15 as part of its Pure Flour from Europe program. Co-funded by the European Union, the program promotes the safety, versatility and superior quality of Italian and European organic flour and semolina.

Pure Flour from Europe to Feature Italy’s Best at Winter Fancy Food Show in Las Vegas

From panettone to orecchiette, organic soft wheat flour or durum wheat semolina from Europe are behind the finest in baked goods, bread, pasta and pizza. The EU initiative, “Pure Flour from Europe: your Organic and Sustainable Choice!” is highlighting both sought-after flours at the Winter Fancy Food Show in Las Vegas next month from Jan. 15-17, 2023.