The freshness of a product has a big impact on consumers’ perception of quality. To determine product freshness, they use all their senses: smell, sight and touch. But the latest Taste Tomorrow survey also showed that the definitions of freshness are evolving, and it revealed new criteria that impact consumers’ perception of quality. Learn more about the evolving freshness trend. …
The Cacao-Trace sustainable cocoa sourcing program is not only about sustainability but is also about bringing the passion and commitment that Puratos has for providing great-tasting, high-quality chocolate to the industry. The unique focus on taste can only be achieved by being truly sustainable. …
Where in 2015 consumers still said freshness was the most important reason, the Taste Tomorrow survey of 2019 revealed that for many consumers, taste is now the most crucial factor in the decision-making process when buying baked goods. …
Investing heavily in detailed consumer insights can help business-to-business companies become even more successful. If you want to innovate and differentiate yourself on the market there is nothing more important than understanding consumer trends and the evolution of consumer behaviour. …
Puratos has been officially recognised by the Top Employers Institute as a Top Employer 2019 for excellence in employee conditions for Belgium. …
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