Puratos Canada, the Canadian arm of global Belgium-based ingredient supplier, Puratos, has committed to becoming the market leader for health and well-being solutions. As a leader in innovation, Puratos is meeting consumer demands through a variety of strategies, offering the best nutritional value possible, without compromising on taste, quality, or safety. …
Consumers are happy to pay a premium price for baked goods that meet or exceed their expectations. That was one of the conclusions of the latest Taste Tomorrow survey. One of the values that justifies a higher price is craft: food with a human touch that showcases the artisan’s love for the product, and the sharing of tradition and heritage. Learn more about the ‘craft’ trend. …
For many consumers, a product’s freshness defines its quality. They use all their senses to determine how fresh a product is. Does it smell, look and feel fresh? They also look at the expiry date. All this information impacts how they perceive the product’s quality and whether they decide to buy it or not. These three concepts know exactly how to meet those expectations. …
The freshness of a product has a big impact on consumers’ perception of quality. To determine product freshness, they use all their senses: smell, sight and touch. But the latest Taste Tomorrow survey also showed that the definitions of freshness are evolving, and it revealed new criteria that impact consumers’ perception of quality. Learn more about the evolving freshness trend. …
The Cacao-Trace sustainable cocoa sourcing program is not only about sustainability but is also about bringing the passion and commitment that Puratos has for providing great-tasting, high-quality chocolate to the industry. The unique focus on taste can only be achieved by being truly sustainable. …
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