For many consumers, a product’s freshness defines its quality. They use all their senses to determine how fresh a product is. Does it smell, look and feel fresh? They also look at the expiry date. All this information impacts how they perceive the product’s quality and whether they decide to buy it or not. These three concepts know exactly how to meet those expectations. …
The freshness of a product has a big impact on consumers’ perception of quality. To determine product freshness, they use all their senses: smell, sight and touch. But the latest Taste Tomorrow survey also showed that the definitions of freshness are evolving, and it revealed new criteria that impact consumers’ perception of quality. Learn more about the evolving freshness trend. …
The Cacao-Trace sustainable cocoa sourcing program is not only about sustainability but is also about bringing the passion and commitment that Puratos has for providing great-tasting, high-quality chocolate to the industry. The unique focus on taste can only be achieved by being truly sustainable. …
Where in 2015 consumers still said freshness was the most important reason, the Taste Tomorrow survey of 2019 revealed that for many consumers, taste is now the most crucial factor in the decision-making process when buying baked goods. …
Investing heavily in detailed consumer insights can help business-to-business companies become even more successful. If you want to innovate and differentiate yourself on the market there is nothing more important than understanding consumer trends and the evolution of consumer behaviour. …
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