How To Future-Proof Your Business With a Plant-Based Product Range

August 17, 2021 Puratos Taste Tomorrow

As the demand for plant-based food products is growing steadily, more and more food companies are looking for ways to add more plant-based products to their offering. What challenges do companies face in veganising their product range and how can they overcome them? We asked Martine van Haperen, product developer at ProVeg, who has helped many companies in this journey. 

6 Bakery and Patisserie Businesses That Tap Into #Eatertainment Trend

August 2, 2021 Puratos Taste Tomorrow

Banana bread, focaccia, cookies and sourdough bread: we’ve seen a boom in home baking since last year. 55% to 82% of consumers worldwide tried home baking during the lockdowns and most of them say they will continue to bake post-Covid. People see baking as a hobby: it brings them joy to experiment in the kitchen and make their own bread and pastry. Preparing food becomes a form of entertainment and a way to connect with like-minded people, hence the term #eatertainment and the growing popularity of this hashtag online.

Puratos signs the EU Code of Conduct for Responsible Food Business and Marketing Practices

July 21, 2021 Puratos

Puratos has become one of the first companies that signed the EU Code of Conduct on Responsible Food Business and Marketing Practices. We took the decision to sign the EU Code of Conduct as it is our intention to contribute to a common aspirational path towards sustainable food systems. It is the reflection of Our Commitments to You and to Future Generations.

How the Growing Consciousness Around Gut Health Impacts the Bakery Sector

June 17, 2021 Puratos Taste Tomorrow

The new research data from Taste Tomorrow, the world’s largest ecosystem for consumer understanding in bakery, patisserie and chocolate, shows that consumers are increasingly aware of the importance of a healthy digestion and intestinal flora.

Will Food Become Healthier in 2030? Consumer Expectations for the New Normal

June 10, 2021 Puratos Taste Tomorrow

73% of consumers worldwide state depression and mental health have a moderate to severe impact on their everyday life right now. A further 60% say their household income has been impacted by the Covid-19 crisis. Consumer resiliency is stretched to the max in these unparalleled times, which is causing stress and anxiety. It will come as no surprise that the pandemic has added new dimensions to consumer expectations of health, food and the foodservice industry.