Sell More Bread, Pastry and Chocolate Online by Addressing These Consumer Doubts

November 27, 2023 Puratos Taste Tomorrow

Consumers are adopting a multi-channel attitude, our 2023 Taste Tomorrow global consumer survey pointed out. People are now shopping at several different physical stores – supermarkets, bakeries, coffee shops etc – and ordering food online. Online outlets are key in the consumer shopping journey as we found that 46% of consumers buy groceries online at least monthly. In 2021, that was just 36%.

Pastry Chefs Revolt Against the Dominance of Sweet With Green Desserts

November 20, 2023 Puratos Taste Tomorrow

There is a savory revolution going on in the world of gastronomic desserts. Creative pastry chefs are taking their taste buds on an unexpected journey and challenging the conventional notions of dessert. Pioneering chefs are now steering desserts away from sweetness towards complexity, acidity, and savory flavors. Meet: the green dessert.

Pleasure Meets Performance in Chocolate With Adaptogens, Nootropics and Botanicals

November 13, 2023 Puratos Taste Tomorrow

According to the latest Taste Tomorrow survey, 68% of consumers worldwide select foods and ingredients based on the health benefits they have to offer. The latest rage right now? Adaptogens, nootropics and botanicals that improve mental health and cognitive function. 

Newstalgia Combines a Longing for Familiar Foods With a Desire for Novelty

November 10, 2023 Puratos Taste Tomorrow

Discover “Newstalgia” in the bakery and patisserie industry: a culinary phenomenon that melds the desire for the cutting-edge with a yearning for the comforting and the classic. Where the old and new fuse and tradition and innovation meet. 

Explore the Top Winter Flavors Trending Among Consumers for a Cozy Season

October 23, 2023 Puratos Taste Tomorrow

Ever catch yourself craving for a comforting moment, whether it’s snuggling up with a soft blanket as the first cool days roll in or savoring a leisurely day outdoors in milder winter settings? The desire for coziness and warmth is a universal theme that defines the winter season, and this extends to what consumers crave in baked goods.