With a goal to reach broader audiences of gardening enthusiasts in 2019, Proven Winners® ColorChoice® has scheduled increased media exposure with the largest broadcast and internet radio campaign they have ever planned, generating over 80 million impressions this year. …
The world’s only plant bracket competition, Shrub Madness®, has just embarked on its sixth year of the thrilling contest that pits shrub-against-shrub in a fierce single-elimination tournament. Based on the college basketball playoffs, 64 Proven Winners® ColorChoice® shrubs will compete in a no-holds-barred battle for the chance to be crowned National Champion. …
Proven Winners will partner with local garden centers to reach over 600,000 attendees at eight Home and Garden shows this spring. This investment in regional opportunities creates value for the retailers and also supports the efforts of regional gardening organizations that are vital to building and maintaining interest among the gardening public. …
Spring Meadow Nursery and the Horticultural Research Institute (HRI) are pleased to announce the recipients of 2018-2019 Spring Meadow – Proven Winners® Endowment Fund scholarships. …
With an initial goal of delivering one billion consumer impressions in 2018, Proven Winners developed a broad reaching marketing campaign. All major social media channels were covered in addition to Google advertising, Pandora internet radio, billboards, e-newsletters and several printed advertising pieces. People who had never been exposed to the brand were reached in addition to the loyal following the brand has worked to build. …
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