Freshfel Europe Warns of the Impact of Promotion Budget Cuts on EU Fruit and Vegetable Consumption 

July 14, 2024 Freshfel Europe

Freshfel Europe sent a letter to the European Commission warning that the proposed redeployment of existing EU funds away from promotional ‘multi programme’ activities could threaten the competitiveness of EU fruit and vegetables and hinder the progress on promoting the health and environmental assets of fresh produce.